Focus Group Transcription Services: What You Need To Know
These days focus group meets are happening in diverse verticals of business & research around the globe. Such a meeting is imperative for innovation, research, marketing, and learning purposes. All the data obtained from an online focus group presents great value to companies of varied complexities & capacities. It offers valuable consumer feedback for a business needed to launch a new product or idea in their prospective market.
Transcribing a focus group interview is baffling than anything because the recorded audio conversations have to be converted into readable & meaningful text. There are often noise and non-verbal cues to further complicate the matter. If you want to drive valuable insights from your focus group interview, then it is highly recommended to transcribe it. Let's find out how:-
Word-to-Word Conversation
The first step you've to do is to get everything in writing. This is a strictly word-by-word quick transcript, without any adding any filler. In this type of primary transcript, the background noises are removed, along with non-verbal as well as fillers. This form of transcription involves filtering out all the unnecessary stuff other than the actual words spoken. Or you can hire an experienced focus group transcription services agency to get it done at the first palace, accruing you complete peace of mind.
Identify the Speakers
The transcriber working on a focus group interview needs to understand the speaker, to make the most of the qualitative data. According to the number of participants of the online focus group, you need to label the different individuals in the meeting as male, female or the moderator. In a large group, you need to name each participant or a unique character letter for each one.
One of the critical factors for successful focus group interviews transcription services is to don't to eliminate natural speech. Yes, you want to get rid of expletives and all the mispronounced words, it is advisable to leave the flow as it possible because all these are there to convey something. Sometimes, you never know how accurate the statement of the participant is or what he/she wishes to say. Or you can do one thing, if you have doubts over a particular statement or word, put a bracket with a timestamp, so you can clarify it later.
Don't Edit the Natural Speech
One of the critical factors for successful focus group interviews transcription services is to don't to eliminate natural speech. Yes, you want to get rid of expletives and all the mispronounced words, it is advisable to leave the flow as it possible because all these are there to convey something. Sometimes, you never know how accurate the statement of the participant is or what he/she wishes to say. Or you can do one thing, if you have doubts over a particular statement or word, put a bracket with a timestamp, so you can clarify it later.
Timestamping
Timestamping is imperative when it comes to an online focus group transcription. It makes the work way a lot easier as you can revise the work without the need to listen to the entire video again. You can easily find the specific sections of the audio with the help of the timestamp. If anything does not make sense with regards to the focus interview after transcribing, you can quickly return to that particular section in the audio for review.
Proofreading
Don't forget proofreading; it is of utter importance when it comes to transcribing a focus group interview. Yes, some of the participants must have said that doesn't make sense, but you got to transcribe the audio as accurately as possible. Proofreading is a means to ensure that the data after transcription is precise and understandable. It is highly recommended to conduct two rounds of proofreading to ensure quality control.
In the end, from the above, we understand the entire procedure to transcript an online focus group, But, if you don't have time for all this botheration, it is best if you let the express do this for you. However, you've to be careful who you choose for this task. Make sure they have relevant experience in this vertical, besides, having a portfolio illustrating their proficiency in focus group transcriptions.
For more information visit here - https://www.quicktranscription....service.com/Focus-Gr
