Martech Interview with Tamara Gruzbarg on CDP & CX
As customer experience spurs to be the next competitive battleground, the approach should eventually change for new revenue opportunities. The Martech interview on CDP & CX throws light on trends and predictions about CX and CDP in the year 2022. CDPs becoming a true cross-functional collaboration tool, breaking down silos within the organizations in addition to the silos between customer-facing channels.
Transforming Customer Experience (CX) with customer data is a formidable task, requiring a set of strategic capabilities in addition to the right technology. We are proud to be recognized as a Strong Performer in the B2B CDP New Wave report* by Forrester. At ActionIQ, they work with many brands who are empowering their hybrid employees to use our CDP to give hybrid customers what they want.
CX for the most part has fallen under the purview of Marketers, and while Marketing plays a large part in delivering the customer experience, operations can no longer be siloed. which means organizations will need to adopt an agile approach to facilitate cross-functional alignment and scale a personalized customer experience. In an environment where everything is or quickly becoming first-party data, CDP will continue picking up and expanding on the use cases traditionally handled by DMPs
About Tamara Gruzbarg - Tamara Gruzbarg is an expert analytics executive with 20+ years of experience in guiding organizations through rapid data transformation and growth. As VP of Strategic Services at ActionIQ, Tamara works with leading brands to help them realize the value of insights that live in their data.
About ActionIQ - ActionIQ integrates directly with your existing IT and business systems to remove fragmented customer data and siloed systems, while increasing security and governance.
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