Key Steps for creating a first-party data strategy
For all the talk about a first-party data strategy, there hasn’t been much discussion of what a first-party data strategy actually is or how you should think about one. The truth is, any company with a customer has a first-party data strategy. A first-party data strategy is your plan for using this data to support your goals and with third-party cookies going away, there’s no better time than now to use the data from your customer engagements to create a differentiated customer experience. So, how should you think about a first-party data strategy? Here are some basics to get started.
Business Objectives: Define Your Use Cases and Objectives - Even though having a first-party data strategy might be new to you, your goals are not. It feels obvious to say, but start with what you want to do for your customer.
Your Target Audience: Define Customer Lifecycle and Audience Segments - When you define your own customer lifecycle, you know the key stages when visitors are engaging with your business in different contexts and using different channels.
Required Data: What Are Your Data Sources? It ALL Starts with Data Collection - In Step 2, the right first-party data helped define your customer lifecycle and audience segments. There are a variety of ways to understand your customers through Customer data platforms.
Required Systems: Where Do You Want to Use Your Insights? - The way you segment your customer base in step 2 also plays a huge role in your first-party data strategy. A VIP could be someone who buys a lot or buys frequently.
Measurement: What Do You Want to Measure? -
Last, but not least…measurement! This is an ongoing process of defining targets, measurements, and establishing the necessary reporting and monitoring to ensure success.
For more such updates, check Out recent Martech Cube blogs.
https://www.martechcube.com/a-....marketers-guide-5-ke
Tactics to Drive High-Value Customer Engagement
Customer Engagement today has become more important than ever, check out 3 easy tactics that can help you in drive high-value Customer Engagement by Darcy Bicham from SOCi. If your local social media marketing efforts are falling flat or you are not getting the engagement your business needs there may be some actions you can take now to turn them around. In today’s fast-paced digital world, high-valued engagement is hard to come by, but it’s not impossible.
Increase Number of Locations Posting on Social - Ideally, your multi-location business should strive to have 100 percent of your business locations posting on both Facebook and Google My Business (GM. If all your business locations are posting locally on social media, you increase your opportunities for high-valued engagement. Similarly, consumers will recognize that your business is taking the time and effort to engage locally and often return the favor with high-valued engagement.
Invest In Reputation Management - Today, reviews are the top factor consumers consider when making a purchase decision. If your business can increase the number of reviews you receive, you can likely increase your high valued customer engagement and ultimately drive more sales. Your business is likely receiving ratings and reviews on Facebook and GMB, but what are you doing with them?
Test More Localized Content - Finally, businesses can drive high-valued engagement through localized content If your multi-location business is posting corporate-level social content consistently, you could be missing out on the opportunity to build a – Consumers crave a local connection more than ever before, and localized content satisfies this need. Increasing the volume of localized content your business locations post will drive engagement.
For more such updates, check Out recent Martech Cube blogs.
https://www.martechcube.com/th....ree-easy-tactics-tha
Martech Interview with Tamara Gruzbarg on CDP & CX
As customer experience spurs to be the next competitive battleground, the approach should eventually change for new revenue opportunities. The Martech interview on CDP & CX throws light on trends and predictions about CX and CDP in the year 2022. CDPs becoming a true cross-functional collaboration tool, breaking down silos within the organizations in addition to the silos between customer-facing channels.
Transforming Customer Experience (CX) with customer data is a formidable task, requiring a set of strategic capabilities in addition to the right technology. We are proud to be recognized as a Strong Performer in the B2B CDP New Wave report* by Forrester. At ActionIQ, they work with many brands who are empowering their hybrid employees to use our CDP to give hybrid customers what they want.
CX for the most part has fallen under the purview of Marketers, and while Marketing plays a large part in delivering the customer experience, operations can no longer be siloed. which means organizations will need to adopt an agile approach to facilitate cross-functional alignment and scale a personalized customer experience. In an environment where everything is or quickly becoming first-party data, CDP will continue picking up and expanding on the use cases traditionally handled by DMPs
About Tamara Gruzbarg - Tamara Gruzbarg is an expert analytics executive with 20+ years of experience in guiding organizations through rapid data transformation and growth. As VP of Strategic Services at ActionIQ, Tamara works with leading brands to help them realize the value of insights that live in their data.
About ActionIQ - ActionIQ integrates directly with your existing IT and business systems to remove fragmented customer data and siloed systems, while increasing security and governance.
For more such updates, check Out recent Martech Cube blogs.
https://www.martechcube.com/ma....rtech-interview-with
How to create a successful Digital PR Campaign
Digital media has made traditional PR nearly ineffectual. Your customers don’t consume content the same way. Staying in the lead needs reinventing PR with Digital PR Campaign. We live in a technology-dominated world. From the time we are up till the moment we sign off for the day, we have a constant salsa with technology. It has changed how brands reach out to their customers, and it has also changed how customers like to be engaged.
When PR is done right, one campaign can transform your business and carry that impact for years. Brand reputation isn’t a coincidence; it’s a thought-out plan. In this guide, you’ll learn the modern PR strategy that works in 2022 and beyond. And the ones they had been using for years; well, let’s just scrap the obsolete, shall we?
PR Goals and analysis - You need to set clear intentions. What do you plan on achieving with this campaign? How will this campaign affect the ones to be rolled out in the coming weeks? The changing PR landscape has engendered software that helps you scale your PR efforts- helping you find the right PR contacts and manage the interactions effectively with the PR CRM. Create goals for each campaign and have a monthly, quarterly, and annual plan for your PR strategy and execution.
Inbound PR - The terms of PR have changed. The consumer doesn’t want to hear one more sales spiel. They want to consume content as per their timelines, not yours. With inbound PR, you don’t interrupt people- they come to you. Today’s PR pros need to be digital-savvy! You’ll need digital PR tools for social media management, content marketing, brand management, and organizing your own workflows!
For more such updates, check Out recent Martech Cube blogs.
https://www.martechcube.com/st....ep-by-step-guide-how
Zero-Party Data to Drive Customer Success
The new era of privacy has made it increasingly difficult for marketers to build and maintain trusted relationships with consumers. Explore how personalization drives the first purchase of customers. The new era of privacy has made it increasingly difficult for marketers to build and maintain trusted relationships with consumers. One key consequence of privacy regulations sweeping the globe — coupled with progressively data-conscious consumers & the zero-party data to drive customer success is being touted as the solution to all the problems.
It is possible for marketers to know what customers intend to do or buy in the future by collecting data that is intentionally and proactively shared directly by the consumer. This class of declared data is called zero-party data and its rocket fuel for your marketing.
Zero-party Data 101 - Zero-party data is a form of self-reported data a consumer willingly and actively provides a brand in exchange, often for some sort of value, whether it might be a recommendation or a price. Instead of marketers “digging through the trash” trying to get personal information, they can simply ask their customers about their likes and dislikes. Richard explains zero-party data is being touted as the solution to that problem.
Collecting Zero-Party Data - At every point, marketers should be collecting customer data to acquire new people on their lists, but they should also be collecting data on their current database. Nick says marketers should be collecting data as a part of a loyalty program to drive an emotional connection with their consumers and make them more loyal. Marketers need to be collecting zero-party data as the “modern preference center” and should initially consider all relevant customer journeys.
For more such updates, check Out recent Martech Cube blogs.
https://www.martechcube.com/wh....at-is-zero-party-dat
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