Local Social - Improve Customer Experience for Sales
Local Marketing underlines the need to train teams. With this fact, it is easy to design strategies and interact with the audience. In this article, explore the five steps to make your local marketing strategy a success. With 76 percent of U.S. customers purchasing a product they’ve seen in a social media post, so to improve customer experience on local social media is a must. Similarly, three out of four consumers say they’ve discovered a new local offering based on recommendations and posts on social media.
Ensure Local Teams Understand the Importance of Local Social - A successful local social strategy would be very challenging without local teams on board. Local teams must understand the importance of local social and assume some responsibility for strategy and implementation.
Post Locally and Interact With Your Audience - Once you have your local teams willing to put in the effort for local social, you can start thinking more about strategy. If your multi-location business doesn’t already have its local social pages claimed and active, that’s a great first place to start. While local content is a great way to improve the customer experience on social, your multi-location business can take it a step further by interacting with your audience.
Leverage Facebook Shops - Facebook Shops is a free tool that empowers business page admins to create a virtual storefront that lives on your business’s local Facebook and Instagram pages. With Facebook Shops, customers and potential customers can view your products, share them with others, and even make purchases – all directly from the app, making it a seamless buying process. Finding a platform that can help you manage your local social efforts across business locations is key to improving your customer experience.
For more such updates, check Out recent Martech Cube blogs.
https://www.martechcube.com/im....prove-customer-exper
Top Digital Marketing Trends of 2022
Digital marketing in 2022 can’t be arbitrary anymore; it needs to be strategic to be noteworthy. But, how can one tell apart the fads from the trends? Before you kick off your digital campaigns for this year, it’d make great sense to ask- what’s your story? Brands need to find and create meaningful & top digital marketing trends 2022. Engagement is the key, let’s dive deep into how we can really connect with our audiences this year and spark conversations that make an impact!
Content - Content can work wonders if it’s personalized and tailored for each customer segment. When it addresses pain points that your customers struggle with constantly and conveys how your brand can solve the problem and make it all go away- there’s zero to little convincing your sales team needs to do. Your customers are ready to buy!
Marketing Analytics - Analytics help marketers increase the effectiveness of digital campaigns and take a performance-oriented approach. Marketers have to evaluate and measure a plethora of metrics and channels, but unless the analytics are integrated, they can’t connect the dots to create a better picture.
Video - Video is one of the most powerful digital marketing trends, and it is not only here to stay but lead the industry. Customers don’t like to receive scores of emails from your brand and read multiple paragraphs on social. But an appealing, relatable video has the power to stop them right in their tracks and pay attention.
Email - Emails aren’t dead, but spamming is, for sure. Email marketing this year will be all about privacy, personalization, and marketing automation. It’s time to make marketing more inclusive. It’s a great platform to connect with your customers and build robust relationships.
For more such updates, check Out recent Martech Cube blogs.
https://www.martechcube.com/th....e-top-digital-market
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